Norilsk Nickel | 15 July 2016 г. | 11:00

Norilsk Nickel changed its brand

Norilsk Nickel changed its brand
MMC Norilsk Nickel (hereinafter Nornickel or the company) has changed its brand. Changes involved its name, view and key elements of the brand platform.

New image of Nornickel is a quintessence of ideas and values related to the company's activities represented graphically and visually. ‘Reliability’ and ‘Hope’ are the key words of the new communication platform. Reliability means quality of metal products, utilized equipment and applied processes, as well as professional skills of the company's specialists. Hope means social responsibility of the company and careful attitude to human resources.

Source: Metal Supply and Sale Magazine
View count: 208

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