Mechel Launches Steel Trade Online Store
Mechel reports launching an online store to market the company’s rolls.
Mechel Service OOO’s online store offers a wide range of rolls, including over 40,000 articles in 49 categories such as flat and section rolls, pipes, hot- and cold-rolled products, hardware, stainless rolls and others. The store’s website is www.mechelservice.ru/catalog
The website also shows updated information on all of Mechel Service sales network’s subsidiaries located in 41 Russian cities and towns. Any Russian-based client can make a purchase and choose to use a delivery service, with the customer pick-up option also available. The store’s structure is simple and intuitively understandable, and an interactive catalogue makes choosing and buying rolls easier.
“Developing online services is a current trend in steel trade. We have mapped out several stages as we planned our efforts on improving internet sales. In 2019 we will introduce a personal account area, where customers will be able to check a product’s availability and reserve it, draw up an invoice, pay with a bank card or prepare billing documents, look up acts of acceptance and purchase history. It will be a real online assistant which will make buying steel rolls comfortable and profitable 24 hours a day and may be accessed from all kinds of electronic devices,” Mechel Service OOO’s Chief Executive Officer Leonid Polyansky noted.
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